Whitepapers
Get noticed by journalists with insightful research
A brilliant whitepaper can fast-track a company into the press. If your firm can deliver relevant and original research in a compelling way, it pays for itself.
The beauty of whitepapers is that they can be about almost anything. But the most successful ones will be about something which the company is already an expert in. Generally, the papers work best when the company is gathering information which is also useful internally.
This could include; opinion surveys from target clients, analysis of different investment assets over time or a market-sizing study. Some papers combine quantitative datasets with expert commentary to add more dimensions.
If you have the data, I can write it into an engaging whitepaper for you. As well as presenting the data, I can interview experts and conduct extensive research to leave no stone unturned. With me as your writer, you can save weeks of agony, as I take the heavy workload off your shoulders.
My experience of writing whitepapers is full and varied. I’ve produced and ghostwritten industry-leading papers topics ranging from embedded finance to fine wine, some of which have garnered significant press recognition. I’ve also written for some of the largest banks in the world, as well as boot-strapped fintechs