Freelance life and journalism tips

How to build a content strategy: Phase one
Updated: Dec 15, 2022 Creating a content strategy can be a real pain while you’re also dealing with the day-to-day business of running your department. Annoyingly, planning a strategy isn’t something that can be

3 Rules every financial copywriter needs to know
Updated: Apr 7, 2022 Being a financial copywriter means that you’ll need to juggle a bunch of different skillsets. Understanding the financial product, Search Engine Optimisation practices and nailing the brand tone of voice

What is SEO and how to use it?
Updated: Apr 7, 2020 Every day, most people will search for something on Google between three or four times[1]. In fact, every single second, the engine receives more than 63,000 search requests. With Google

The (Totally Free) Copywriter’s Secret Toolkit
Updated: Sep 11, 2021 Becoming a freelance copywriter was the best decision I ever made. By far. After years of working in investment banks, with their mediocre coffees and early starts, I feel so

Copywriting and Content Marketing for Financial Services 🕺
Updated: Mar 10, 2022 Writing copy for financial services is SO NOT the same as for other industries. There’s a combination of rules you will need to follow. Here are 5 simple practices to

5 reasons why excellent content is an investment
Updated: Sep 11, 2021 Since I setting up my agency in July 2019, time and time again I’ve had to explain why online content is essential. Content marketing is nothing new. It simply refers

Writing for newspapers as a fintech journalist 🎉🕺
Updated: Mar 10, 2022 My first major break in the world of fintech came with this article, commissioned and published by Business News Wales. Travelling to Cardiff, I conducted interviews, attended events and was