Updated: Dec 15, 2022 Check you out. You’ve identified your key audience, messages and channels in phase one. Then you went onto your evergreen strategy of optimising your website for Google and increasing your

Updated: Apr 30, 2021 Across the UK, nearly 5 million[1] people have set up on their own and become self-employed. Leading the way is The Midlands[2], which is a special hotspot for hairdressers, tutors

Updated: Dec 15, 2022 If you’ve been following phase one of building a content strategy, by now you should have already clearly defined your: 1. Audience 2. Message 3. Channels Once you’ve presented this

Updated: Dec 15, 2022 Creating a content strategy can be a real pain while you’re also dealing with the day-to-day business of running your department. Annoyingly, planning a strategy isn’t something that can be

Updated: Apr 7, 2022 Being a financial copywriter means that you’ll need to juggle a bunch of different skillsets. Understanding the financial product, Search Engine Optimisation practices and nailing the brand tone of voice

Updated: Apr 7, 2020 Every day, most people will search for something on Google between three or four times[1]. In fact, every single second, the engine receives more than 63,000 search requests. With Google

Updated: Sep 11, 2021 Becoming a freelance copywriter was the best decision I ever made. By far. After years of working in investment banks, with their mediocre coffees and early starts, I feel so

Updated: Mar 10, 2022 Writing copy for financial services is SO NOT the same as for other industries. There’s a combination of rules you will need to follow. Here are 5 simple practices to

Updated: Sep 11, 2021 Since I setting up my agency in July 2019, time and time again I’ve had to explain why online content is essential. Content marketing is nothing new. It simply refers

Updated: Mar 10, 2022 Getting published in a financial magazine or newspaper for the first time is a truly breathtaking moment. It takes you from a blogger to a published journalist in one fabulous