Blogs
Build trust with target audiences, while increasing your search engine position
How can you strengthen customer loyalty, increase your brand presence and drive organic search results all-in-one? Blogging of course! Blogs are an opportunity for brands to be themselves, get noticed and even have fun.
Usually when customers are looking for a service, they’ll head online for the answer. It could be something as simple as, understanding how compound interest works, or as difficult as unpacking the latest crypto derivative legislation. Whatever they are looking for, if your blog can fulfil their needs, they will remember it.
Not only will they come back, but they will trust the brand a little more each time. And with every click, the firm’s position on search engines like Google elevates. This is why the most successful companies tend to have active blogs, posting engaging content several times a week.
Knowing what to blog about is half of the battle. For this, it helps to have a list of strategic keywords or questions that your target audience is probably interested in. The next step is creating sticky content filled with inbound links and insights that keeps them coming back for more.
As an multi-award-winning financial blogger with nine years of experience, this is where I can help. A lot. Whether you’re looking for informative, educational, entertaining or inspirational content, I craft bespoke pieces to meet your precise needs.